Visionpros Online Optical
Visionpros.com set out in 2010 to be a player in the online world of e-commerce. The challenge was to develop a consistent stream of new North American customers that had never heard of Visionpros.com. Their goal was to develop a base of new customers who purchased sunglasses, eye frames, prescription glasses and prescription contact lenses.
We started with VisionPros in 2013 and at the time they were investing close to $10,000 per month on Google Ad spend. When we started with them they were only selling to the Canadian market and the campaigns were very limited in reach.
We took over the Ad Words campaign and also launched the US market strategically for contact lenses. Within a few months we upped the ad spend after testing to almost $50,000 per month which started to bring in a 6 X Return on Ad Spend. The client at this point was extremely satisfied with our work. We strategically optimized the campaigns and generated overal $50M in sales revenue.